Lead multi-channel marketing and guest development to grow visitation, revenue, and brand differentiation across casino, hotel, dining, and entertainment.

• Provide overall strategic marketing direction for Golden Nugget Lake Tahoe, including advertising, CRM, database marketing, digital and social media, promotions, entertainment, and sponsorships.
• Lead and oversee Player Development, Database Marketing, Brand Marketing/Advertising, Social Media, Entertainment, Special Events, and Promotions.
• Develop and implement measurable marketing strategies that drive awareness, visitation, and revenue across gaming, hotel, dining, and entertainment channels.
• Strengthen and position the Golden Nugget brand to ensure differentiation and relevance with target audiences.
• Oversee development and execution of all promotions, special events, and entertainment programming to maximize guest engagement and profitability.
• Ensure best-in-class digital, social, and web presence to drive brand awareness, loyalty, and guest acquisition.
• Oversee direct database marketing strategy, including segmentation, reinvestment, and campaign optimization to achieve player development and revenue goals.
• Lead Player Development efforts to grow high-value guest relationships and increase market share.
• Collaborate with Finance and other departments on strategic initiatives and presentations, including financial performance and forecasting.
• Establish departmental goals, budgets, staffing plans, and performance metrics to ensure efficient operations and achievement of objectives.

Notes: the following responsibilities and initiatives beyond the top 10 are omitted from the main view but exist in the source material.