Responsibilities

• Own the strategy, governance, and operating model for Marketing & Campaign Effectiveness across the full concept-to-customer flow, including strategy translation, campaign development, content creation, promotional review, activation, measurement, optimization, and learning.
• Manage the CDL chapters and establish the leadership model, operating standards, performance routines, and practice expectations for campaign development in the U.S. market.
• Drive consistency across CDL chapters by defining shared ways of working, role clarity, campaign development standards, prioritization routines, escalation paths, capacity expectations, and handoff requirements.
• Enable transformation in the practice of campaign development by translating the future-state AI-enabled customer engagement marketing model into practical CDL workflows, behaviors, tools, standards, and adoption routines.
• Establish the enterprise management system for Marketing Operations, including governance forums, decision rights, escalation pathways, operating routines, role clarity, handoff standards, and performance expectations across functions and CDL chapters.
• Define how CDLs, customer engagement architects, content teams, promotional review, activation teams, global systems, and measurement partners work together from campaign strategy through deployment, optimization, and learning.
• Set the roadmap for improving end-to-end marketing and campaign flow, with accountability for reducing fragmentation, improving speed, strengthening quality, increasing launch readiness, and driving consistency across brands, therapeutic areas, alliances, and global / local dependencies.
• Own the integrated performance agenda for Marketing & Campaign Effectiveness, including KPIs for end-to-end cycle time, campaign throughput, CDL capacity and utilization, campaign development quality, content readiness, review efficiency, rework, handoff quality, activation readiness, adoption, and transformation impact.
• Lead the operational realization of the future-state AI-enabled customer engagement marketing model within Marketing Operations, ensuring future-state capabilities translate into repeatable workflows, standards, governance, CDL ways of working, and measurable performance improvement.
• Resolve cross-functional system bottlenecks that sit between functions, including planning-to-campaign handoffs, campaign-to-content handoffs, content-to-review readiness, review-to-activation flow, activation-to-measurement feedback, and performance-to-optimization loops.

Requirements

• Bachelor's Degree
• 12+ years of experience in marketing operations, commercial transformation, customer engagement, campaign development, content operations, or enterprise operating model leadership in a regulated environment.
• Executive-level systems leadership across complex, multi-function, matrixed organizations, including leadership of chapter-based or distributed teams.
• Proven ability to manage campaign development chapters or comparable execution teams across brands, therapeutic areas, launches, alliances, and cross-functional stakeholders.
• Demonstrated ability to drive consistency across a distributed practice area, including standards, routines, governance, role clarity, resource allocation, and performance expectations.
• Proven ability to transform how campaign development work is practiced in a live business environment, moving teams from fragmented ways of working to scalable, consistent, AI-enabled workflows.
• Demonstrated ability to lead cross-functional operating model change across senior stakeholders, with both direct and indirect leadership accountability.
• Deep understanding of campaign development, content creation, promotional review, activation, measurement, omnichannel orchestration, and marketing transformation.
• Strong capability in operating model design, including governance, decision rights, role clarity, standards, escalation models, process architecture, performance management, capacity routines, and chapter ways of working.
• Ability to translate fragmented workflows and performance signals into executive decisions, system interventions, resource allocation choices, investment priorities, and measurable improvement.

Preferred

• Current Employees apply HERE
• Current Contingent Workers apply HERE
• US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .