Responsibilities

• Own the strategy, governance, and operating model for Marketing & Campaign Effectiveness across the full concept-to-customer flow, including strategy translation, campaign development, content creation, promotional review, activation, measurement, optimization, and learning.
• Manage the CDL chapters and establish the leadership model, operating standards, performance routines, and practice expectations for campaign development in the U.S. market.
• Drive consistency across CDL chapters by defining shared ways of working, role clarity, campaign development standards, prioritization routines, escalation paths, capacity expectations, and handoff requirements.
• Enable transformation in the practice of campaign development by translating the future-state AI-enabled customer engagement marketing model into practical CDL workflows, behaviors, tools, standards, and adoption routines.
• Establish the enterprise management system for Marketing Operations, including governance forums, decision rights, escalation pathways, operating routines, role clarity, handoff standards, and performance expectations across functions and CDL chapters.
• Define how CDLs, customer engagement architects, content teams, promotional review, activation teams, global systems, and measurement partners work together from campaign strategy through deployment, optimization, and learning.
• Set the roadmap for improving end-to-end marketing and campaign flow, with accountability for reducing fragmentation, improving speed, strengthening quality, increasing launch readiness, and driving consistency across brands, therapeutic areas, alliances, and global / local dependencies.
• Own the integrated performance agenda for Marketing & Campaign Effectiveness, including KPIs for end-to-end cycle time, campaign throughput, CDL capacity and utilization, campaign development quality, content readiness, review efficiency, rework, handoff quality, activation readiness, adoption, and transformation impact.
• Lead the operational realization of the future-state AI-enabled customer engagement marketing model within Marketing Operations, ensuring future-state capabilities translate into repeatable workflows, standards, governance, CDL ways of working, and measurable performance improvement.
• Resolve cross-functional system bottlenecks that sit between functions, including planning-to-campaign handoffs, campaign-to-content handoffs, content-to-review readiness, review-to-activation flow, activation-to-measurement feedback, and performance-to-optimization loops.

Requirements

• Bachelor's Degree
• 12+ years of experience in marketing operations, commercial transformation, customer engagement, campaign development, content operations, or enterprise operating model leadership in a regulated environment.
• Executive-level systems leadership across complex, multi-function, matrixed organizations, including leadership of chapter-based or distributed teams.
• Proven ability to manage campaign development chapters or comparable execution teams across brands, therapeutic areas, launches, alliances, and cross-functional stakeholders.
• Demonstrated ability to drive consistency across a distributed practice area, including standards, routines, governance, role clarity, resource allocation, and performance expectations.
• Proven ability to transform how campaign development work is practiced in a live business environment, moving teams from fragmented ways of working to scalable, consistent, AI-enabled workflows.
• Demonstrated ability to lead cross-functional operating model change across senior stakeholders, with both direct and indirect leadership accountability.
• Deep understanding of campaign development, content creation, promotional review, activation, measurement, omnichannel orchestration, and marketing transformation.
• Strong capability in operating model design, including governance, decision rights, role clarity, standards, escalation models, process architecture, performance management, capacity routines, and chapter ways of working.
• Ability to translate fragmented workflows and performance signals into executive decisions, system interventions, resource allocation choices, investment priorities, and measurable improvement.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days