Responsibilities

• Develop and execute a comprehensive global ETF marketing strategy focused on the direct and retail investor audience.
• Drive awareness, consideration, and adoption of Morgan Stanley ETFs through platform marketing programs, educational initiatives, and investor engagement campaigns.
• Partner with product, distribution, and investment teams to develop differentiated ETF positioning, messaging, and go-to-market strategies.
• Identify emerging trends in retail investing and digital wealth management to inform marketing priorities and future growth opportunities.
• Build strategic ETF relationships with key retail brokerage firms in partnership with Home Office relationship managers, self-directed investing platforms, robo-advisors, fintech companies, and digital wealth providers.
• Develop partner-specific growth plans that align Morgan Stanley's ETF objectives with platform priorities.
• Originate, negotiate, and advance strategic partnership opportunities that drive measurable business outcomes.
• Serve as the primary point of contact for senior partner stakeholders and executive-level engagements.
• Collaborate with Global Marketing and Distribution teams to strengthen platform presence and enhance product accessibility across partner ecosystems.
• Identify and execute high-impact commercial opportunities including distribution expansion, educational partnerships, digital integrations, content programs, and promotional campaigns.

Requirements

• Minimum of 10 years of experience in ETF distribution, asset management, wealth management, fintech partnerships, channel marketing, business development, or related financial services roles.
• Deep understanding of the ETF marketplace, retail investor behavior, and digital wealth ecosystem.
• Demonstrated experience managing strategic relationships with brokerage firms, fintech platforms, digital wealth providers, or distribution partners.
• Strong commercial orientation with a proven ability to originate and execute growth opportunities.
• Exceptional relationship management and executive communication skills.
• Ability to influence senior stakeholders and drive initiatives across complex organizations.
• Strong analytical, strategic planning, and project management capabilities.
• Experience launching or scaling ETF products across retail distribution platforms, strongly preferred.
• Familiarity with emerging trends in direct investing, fintech innovation, and wealth technology.
• Demonstrated ability to build cross-functional partnerships and lead transformational initiatives.

Benefits

• Morgan Stanley: At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry.