Responsibilities

• Lead the design and execution of HCP brand campaigns for DURAVYU across branded and unbranded channels.
• Develop core messaging, creative campaigns, and multichannel promotional programs targeting retina specialists.
• Translate clinical and scientific differentiators into compelling promotional materials.
• Optimize messaging for impact, recall, and field force usability.
• Manage HCP creative agency relationships and promotional development timelines.
• Build pre-launch and post-launch educational initiatives that differentiate DURAVYU's MOA and clinical data.
• Develop TKI class education programs to build foundational understanding among retina specialists.
• Create educational content spanning MOA, disease pathology, treatment burden, and real-world evidence.
• Utilize congress, peer-to-peer, digital, and publication channels to disseminate educational content.
• Partner with Medical Affairs on scientific education alignment.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology HCP marketing experience.
• Demonstrated success developing and executing HCP brand campaigns and promotional strategies.
• Experience with multichannel marketing, digital HCP engagement, and customer segmentation.
• Strong cross-functional collaboration experience with Sales, Medical Affairs, and Market Access.
• Experience with competitive positioning and response in specialty therapeutic areas.
• Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing.
• Expertise in branded and unbranded pharmaceutical promotion.
• Strong creative judgment and ability to translate science into compelling messaging.
• Excellent project management, communication, and analytical skills.

Preferred

• Ophthalmology or retinal disease market experience.
• Experience launching novel mechanism or first-in-class therapies.
• Buy-and-bill and physician-administered therapeutics experience.
• Biotechnology launch experience within a pre-commercial or emerging-growth organization.