Responsibilities

• Creative Leadership
• Partner closely with the VP, Global Creative to develop and execute global creative concepts across Image, Campaigns, Social, and content ecosystems.
• Help translate the VP’s creative vision into clear direction for the team, making sure everyone understands the priorities, next steps, and creative expectations.
• Ensure all creative output feels elevated, ownable to M·A·C, culturally relevant, and consistent across global touchpoints.
• Provide creative guidance across photography, video, social content, campaign assets, post-production, and final delivery.
• Push for bold, modern, and brand-defining creative ideas while protecting the integrity of the brand.
• Social Cadence & Programming
• Oversee the creative direction and cadence for M·A·C’s global social presence, ensuring social content feels consistent, platform-right, and brand-defining.
• Help build a clear social programming rhythm across campaign launches, always-on content, evergreen storytelling, artistry, education, trend moments, creator content, and community-driven ideas.
• Partner with Social, Marketing, PR, Consumer Engagement, Artistry, and regional teams to ensure social storytelling supports both brand priorities and consumer relevance.

Requirements

• BA or BFA required.
• 13+ years of experience in a senior creative, image, social, content, or brand leadership role.
• Minimum 3-4 years of experience directly managing a full creative team, including direct reports, workload management, performance feedback, and team development.
• Strong background in beauty, fashion, luxury, culture, or a highly image-driven brand environment.
• Proven ability to lead multidisciplinary creative teams across image, social, video, campaign, and content work.
• Strong taste level and understanding of modern image-making, social storytelling, creator ecosystems, platform behavior, and emerging social formats.
• Strong understanding of audience development, social platform behavior, content cadence, and how engagement patterns inform both creative direction and always-on social planning.
• Experience managing creative from concept through production, post-production, and final delivery.
• Strong understanding of social cadence, content planning, campaign rollout, and always-on programming.
• Highly organized, proactive, detail-oriented, and comfortable managing multiple projects at once.