Responsibilities

• Define and own the Marketing & Creative Data & AI product vision and roadmap, focused on brand development, creative excellence, content intelligence, and pre-activation marketing insights.
• Serve as the primary Data & AI partner to Marketing SVPs, Creative leadership, Brand teams, Consumer Engagement, and Creative Operations.
• Maintain expertise across marketing and creative systems including:
• Creative asset management (DAM)
• Creative workflow and production systems
• Brand and content performance analytics
• Generative AI for creative ideation, copywriting, and asset adaptation
• Brand health, sentiment, and cultural trend analytics
• Translate creative and marketing strategies into clear OKRs, adoption targets, and brand impact metrics.
• Deliver creative and pre-activation marketing capabilities such as:
• Creative Intelligence: performance insights for assets, visual codes, narrative themes, and brand equity drivers
• Generative AI for Creative: concepting tools, asset variation, copy generation, localization, and production acceleration
• Content Performance Analytics: what creative elements resonate, when, and with whom
• Campaign Planning Intelligence: insights to inform campaign strategy
• Brand Health & Cultural Trend Analytics: measurement of brand relevance, sentiment, and cultural fit
• Creative Workflow Analytics: production efficiency, asset reuse, quality measures, cycle-time optimization
• Manage global product roadmaps, prioritizing capabilities that drive creative and brand impact.
• Lead a team of Product Managers, Creative Analytics Specialists, and BI analysts
• Partner with Data Science and Engineering to deliver scalable creative-focused AI products.
• Establish KPIs such as creative effectiveness, cost savings, asset reuse, content ROI, and brand equity lift.

Requirements

• 10–12+ years in marketing analytics, creative operations, brand strategy, content intelligence, or AI product leadership.
• Proven track record enabling creative teams through data and AI.
• Experience delivering global products across diverse brand and creative environments.
• Experience with DAMs, creative workflow platforms, content taxonomies, and asset-level analytics.
• Technical fluency across modern data platforms, cloud architectures, integration frameworks, and automation technologies.
• Experience building and leading global teams and driving cross-functional digital or AI transformation initiatives.
• Proficiency in Agile and product-centric delivery methodologies.