Executive Director - Companion Animal Global Marketing, Therapeutics Portfolio Lead at MSD | Rahway, NJ | $256K/yr – $403K/yr

MSD

Executive Director - Companion Animal Global Marketing, Therapeutics Portfolio Lead

Rahway, NJ (Hybrid)

$256K/yr – $403K/yrSenior Level15+ years expFull time

Posted 6 weeks ago

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Job Summary

Own global brand and portfolio strategy with cross-category leadership and category growth planning; drive insights, messaging and launches across regions; partner with regions and leaders to align portfolio and marketing with local market needs.

Own global brand positioning, category strategy, and competitive differentiation across therapeutics.
Lead messaging, campaigns, and customer engagement for Veterinary professionals and pet owners.
Govern performance and launch readiness with regional alignment and market insights.

Job Description

Global Brand, Category, and Portfolio Strategy
Accountable to lead brand and global cross portfolio strategy, understand competitive dynamics above product level, identify growth opportunities, prioritize areas of focus and growth, define competitive advantages, and set a work standard of excellence.
Direct, oversee and develop customer strategies and portfolio marketing/ commercial strategies for all existing and future therapeutic products and full therapeutic range within and across categories, ensuring alignment with and integration of regional and key local market needs and growth opportunities.
Develop and gain company agreement for plans to drive category growth, the company’s category portfolio strategy, and synergies between all product and service offerings within the therapeutic franchises.
Collaborate with Regional VPs, market GMs and CA Business Unit leaders to prioritize strategic portfolio development, strategy, and timelines.
Communicate, collaborate, and align actions with key stakeholders within the organization on core marketing launch strategies and address local launch and post-launch needs.
Provide strong category leadership to ensure successful implementation to support product launches throughout the world.
Build, further develop, and leverage relationships with industry to grow our Animal Health Division in market leadership for companion animal.
Market Insights, and Competitive Intelligence and Knowledge Sharing
Understand and use key sources of information working with Competitive Intelligence resources to understand dynamics of categories and seek market opportunities.
Build and leverage deep insight at segment level.
Collaborate and partner with regions, markets, and customers to gain insights.
Share learnings with the local team and internal partners.
Messaging, Positioning, Integrated Marketing Campaigns and Customer Engagement
Craft messaging and positioning in the categories; conduct competitive and market analysis to determine and highlight key differentiators.
Leverage proprietary customer segmentations (vets and pet owners) to elaborate content and messages customized to targeted populations.
Direct planning, creation, and launch creative campaigns that resonate with Veterinary professionals and Pet Owner audiences.
Lead customer-centric thinking and craft programs to meet those target audiences.
Performance Management and Business Governance
Establish goals and create strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics; Ensure launch execution of key strategic products, aligned with set ambition.
Be an effective leader and ensure all marketing campaigns are successful, metrics-driven, and goal-oriented.

MSD

4.1 Glassdoor

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA

41K employees (1,637 in marketing)

www.msd.com

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90% CEO approval