Executive Director - Companion Animal Global Marketing, Therapeutics Portfolio Lead

Rahway, NJ (Hybrid)

$256K/yr – $403K/yrSenior Level15+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global category strategy and portfolio leadership across animal health, aligning product launches with regional needs and market dynamics to drive category growth.

  • Global Brand and Portfolio Strategy: lead cross portfolio priorities, competitive gaps, and growth opportunities with regional partners.
  • Insights and Positioning: build segment-level insights and craft messaging for vets and pet owners to differentiate offerings.
  • Performance and Talent: set marketing goals, ensure metrics-driven campaigns, and develop a high-performing global team.

Job Description

Responsibilities

  • Global Brand, Category, and Portfolio Strategy: Accountable to lead brand and global cross portfolio strategy, understand competitive dynamics above product level, identify growth opportunities, prioritize areas of focus and growth, define competitive advantages, and set a work standard of excellence.
  • Direct, oversee and develop customer strategies and portfolio marketing/ commercial strategies for all existing and future therapeutic products and full therapeutic range within and across categories, ensuring alignment with and integration of regional and key local market needs and growth opportunities.
  • Develop and gain company agreement for plans to drive category growth, the company’s category portfolio strategy, and synergies between all product and service offerings within the therapeutic franchises.
  • Collaborate with Regional VPs, market GMs and CA Business Unit leaders to prioritize strategic portfolio development, strategy, and timelines.
  • Communicate, collaborate, and align actions with key stakeholders within the organization on core marketing launch strategies and address local launch and post-launch needs.
  • Provide strong category leadership to ensure successful implementation to support product launches throughout the world.
  • Build, further develop, and leverage relationships with industry to grow our Animal Health Division in market leadership for companion animal.
  • Market Insights, and Competitive Intelligence and Knowledge Sharing: Understand and use key sources of information working with Competitive Intelligence resources to understand dynamics of categories and seek market opportunities.
  • Build and leverage deep insight at segment level.
  • Collaborate and partner with regions, markets, and customers to gain insights.
  • Share learnings with the local team and internal partners.
  • Messaging, Positioning, Integrated Marketing Campaigns and Customer Engagement: Craft messaging and positioning in the categories; conduct competitive and market analysis to determine and highlight key differentiators.

Requirements

  • Bachelor’s Degree
  • Preferred: Master’s Degree, MBA or Advanced degree in marketing, product management, and/or business strategic development. Vet degree with a marketing degree and proven business experience
  • Strong life sciences, Veterinary medicine, animal science, or medical marketing and business experience is highly preferred with a minimum of 15 years of broad work experience in marketing, product management, leadership, and related sales support activities
  • Proven track record of inspirational and transformational leadership, building and leading high-performing teams from diverse countries and business backgrounds
  • Skilled in navigating and influencing within an international matrix organization, driving rapid growth, and elevating market position, aligned with global and regional objectives
  • Proven marketing experience of global successful product launches with measured results with set of clear metrics
  • Demonstrated management of multimillion-dollar budgets supporting across multiple initiatives
  • Marketing acumen and experience within new product planning, portfolio management and brand positioning
  • Excellent ability to plan and manage marketing planning workflow
  • Familiarity of the Animal Health or related industry, marketing, and commercial Operations

Benefits

  • we offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

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40.8%
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Headcount Trend

Current headcount: ~44.5K

Marketing Team

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Marketing Roles Posted (Last 30 Days)
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