Executive Director of Communications and Marketing - College of Communication and Information - UTK

Responsibilities

• Strategy Development and Team Oversight:
• - Develop and lead a comprehensive, long-term communications and marketing strategy for the college and its schools in collaboration with academic leadership.
• - Identify and prioritize strategic opportunities that strengthen the college’s brand, support student recruitment, increase philanthropic engagement, and expand corporate and community partnerships.
• - Use audience research, data, and industry trends to inform strategies, assess stakeholder engagement, and identify opportunities for growth and increased impact.
• - Lead the development and execution of integrated marketing and communications initiatives, including paid advertising campaigns and video production, to advance the college’s visibility, reputation, and strategic goals.
• - Oversee the development, implementation, and evaluation of marketing and communications programs to address both immediate needs and long-term priorities.
• Brand Identity, Relationship, and Content Management
• - Lead and maintain the college’s visual identity, messaging, and brand standards across all college and school communications and platforms, ensuring alignment with university guidelines.
• - Build strong partnerships with university communications offices, campus leaders, and development teams to advance institutional priorities and ensure coordinated messaging.
• - Establish policies and processes that promote consistent brand application across the college and its schools.

Requirements

• Education : Bachelor’s degree in communications field such as public relations or other related areas
• Experience : Five years of progressively responsible relevant experience, or an equivalent combination of education, training, and experience
• Knowledge, Skills, & Abilities :
• Experience in multiple specialty areas (design, writing, media relations, marketing, communication strategy, etc.).
• Leadership and management skills with the ability to bring together broad constituencies.
• Strong oral and written communication skills, including editing and writing experience across long-and-short-form print, web, video, and social media pieces and platforms.
• Strong understanding of video production and ability to apply it to enhance existing and future C&M efforts.
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred

• Education : Master’s degree in communications fields such as public relations or other related areas
• Ten years progressively responsible relative experience including supervisory experience of a team.
• Expertise in multiple specialty communications areas (design, writing, media relations, marketing, communication strategy, etc.).
• Experience conducting communications and marketing work at an institute or higher education, government agency, or company.