Executive Director of College Relations, Communications and Marketing

Responsibilities

• Leads integrated marketing, communications and college relations for FVCC, WCC and WIEC, including brand building and management; websites; print publications; social media; video and multimedia; email and e-newsletters; paid and earned media; and public relations.
• Owns overall brand and marketing strategy for FVCC, WCC and WIEC. Establishes and maintains brand standards, visual identity and messaging so that each brand and sub-brand is distinct, consistent and clearly connected to the College.
• Develops strategic communications and marketing plans and comprehensive guidelines, and coordinates implementation of the plans with the President and the senior leadership team. Maintains a multi-year marketing plan that promotes the College mission and enhances the visibility and reputation of each brand. Promotes and executes programs of continuous assessment and benchmarking of goals, programs and services.
• Creates, owns and directs execution of the comprehensive marketing strategy and plan for WCC. Partners with the WCC Director to support ticket sales, partnerships and facility rentals Directs the WCC Marketing Manager in end-to-end marketing of events and performances.
• Drives messaging to key stakeholders, including prospective and current students and families, WCC audiences and patrons, community and employer partners, alumni and donors.
• Oversees the conceptualization, design and creation of print and electronic marketing and public relations materials that coordinate with the College's academic calendar, and ensures that marketing efforts are created, approved and distributed in a timely fashion to maximize effectiveness.
• Provides leadership, motivates and empowers staff to create environments that promote innovation; sets standards for delivering quality services. Sets the priorities of a team responsible for brand and creative services, website design and content, digital and paid marketing, WCC event marketing, social media, video and multimedia, media relations and internal communications. Allocates staff and shared creative resources across FVCC, WCC and WIEC based on the volume and type of content each brand requires.
• Develops and manages the department's marketing and advertising budgets across brands.
• Leads website strategy for the FVCC and WIEC websites, including design, look and feel, user experience, content and final copy approval. Through the Digital Marketing Website Manager, directs site structure, content, search engine optimization, analytics and accessibility so the websites serve as primary marketing and enrollment tools. Partners with Information Technology on hosting, security and technical infrastructure.
• Sets the overall vision and strategy for video, multimedia and digital design content across brands, websites and social media. Directs the Graphic Designer and the Multimedia Specialist to meet the growing demand for digital design and video content.

Requirements

• Bachelor's degree from an accredited institution in public relations, business/marketing, communications or closely related field; AND, a minimum of five years of progressively responsible work experience in the areas of professional public relations, communications, business and/or marketing.
• Master's degree from an accredited institution in public relations, business/marketing, communications or closely related field; AND, a minimum of three years of progressively responsible work experience in the areas of professional public relations, communications, business and/or marketing.

Preferred

• Master's degree from an accredited institution in public relations, business/marketing, communications or closely related field.
• Work experience in communications, marketing and public relations in a higher education setting.
• Experience leading marketing for multiple brands, including live events, performing arts or venue programming.
• Experience supervising a creative and digital marketing team.
• Work experience in various technology applications related to marketing and communications.

Benefits

• Unlock Exceptional Benefits at FVCC (Worth ~$25K)! You'll receive generous employer contributions towards your Health/Vision & Dental, up to 15 vacation days, 12 sick days, and 12 holidays. Plus, build your future with the Montana Public Employee's Retirement System and a 403(b) match up to 7%. And that's not all - invest in your continued education when you explore Tuition Waiver benefits for you and your dependents!