Executive Director, Commercial Marketing & Guardian Labs

New York City, NY (Hybrid)

$190K/yr – $220K/yrDirector/ExecutiveFull time

Posted 10 days ago

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Job Summary

Own the Guardian US commercial marketing function, leading integrated sponsorships, creative strategy and client partnerships to drive revenue growth and long-term relationships.

  • Lead cross-functional teams across Guardian Labs, editorial, sales and events
  • Own RFP responses, playbooks, and measurement frameworks

Job Description

Responsibilities

  • Lead The Guardian US commercial marketing function, partnering with Sales to develop integrated solutions that drive revenue growth and long-term client relationships.
  • Oversee strategic responses to RFPs, proactive opportunities, client presentations and commercial storytelling.
  • Lead cross-functional brainstorms that translate advertiser objectives into differentiated, multi-platform programs rooted in audience insights and editorial strengths.
  • Partner with Sales leadership on priority accounts, executive presentations and high-value revenue opportunities.
  • Develop commercial playbooks, sponsorship packages, category materials, one-sheets and case studies that strengthen the sales organization.
  • Ensure consistency, quality and strategic excellence across all commercial proposals.
  • Lead Guardian Labs' commercial creative strategy across pre-sale and post-sale initiatives.
  • Oversee integrated campaigns spanning branded content, editorial sponsorships, digital, audio, video, newsletters, social, events and experiential programs.
  • Partner with creative, editorial and strategy teams to develop breakthrough ideas that align advertiser objectives with The Guardian's voice and values.
  • Guide campaigns from concept through execution, ensuring work is delivered on time, on budget and at the highest creative standard.

Requirements

  • 10+ years of leadership experience in commercial marketing, integrated marketing, branded content, creative strategy and experiential marketing within a premium publisher, media company, agency or other.
  • Proven success leading integrated marketing and creative teams that drive revenue growth, client retention and renewals.
  • Deep experience developing strategic RFP responses, integrated sponsorships and executive-level client presentations.
  • Strong understanding of branded content, editorial partnerships, live experiences and multi-platform marketing.
  • Experience building scalable processes while maintaining creative excellence.
  • Demonstrated ability to lead, mentor and develop high-performing multidisciplinary teams.
  • Exceptional communication, storytelling and relationship-building skills.
  • Highly collaborative, entrepreneurial and comfortable operating in a fast-paced environment.
  • Experience across categories including technology, B2B, sport, lifestyle, sustainability and culture.
  • Global media experience is a plus

Preferred

  • Global media experience is a plus

Benefits

  • 20 days of vacation leave in addition to 12 company holidays and 2 personal days
  • Unlimited sick time
  • Employee Assistance Programs
  • 401(k) Match
  • Subsidized healthcare coverage including medical, vision, and dental
  • Medical and Dependent Flexible Spending Accounts
  • Generous parental leave with 100% pay
  • Long Term and Short Term Disability insurance
  • Life insurance
  • Commuter benefits
The Guardian US logo

The Guardian US

Nobody influences the Guardian’s journalism. We deliver truth, humanity, and global insight to give you the whole picture and help you make sense of the world. We are fiercely independent and accountable only to you—our readers, listeners, and viewers around the world.The Guardian is an award-winning global, reader-funded news organization committed to high-quality journalism, progressive values and editorial independence. Founded in 1821, the Guardian is renowned for its rigorous reporting and commentary on politics, the environment, social justice, sports, wellness and culture geared for a global audience. The Guardian is the only major media organization to be B Corp certified.Ways to support The Guardian Digital Subscription Page: https://support.theguardian.com/us/subscribe/digitalContribution Page: https://support.theguardian.com/us/contributeFollow us here!Instagram: https://www.instagram.com/guardian_us/ Twitter: https://twitter.com/GuardianUSFacebook: https://facebook.com/GuardianUs

Founded in 2011
New York, New York, USA
130 employees (93 in marketing)

Traffic Signals

Monthly Visitors
278.3M
Monthly Google Ads Budget
$111.6K
Traffic Source Mix
Search
32.7%
Direct
51.4%
Referral
5.3%
Social
6.9%
Paid
1.1%

Headcount Trend

Current headcount: ~130

Marketing Team

Marketing Team Size
84 (65% of company)
Marketing Roles Posted (Last 30 Days)
2