Responsibilities

• Discover, evaluate, and optimize new and existing partnerships from a marketing lens, identifying opportunities that drive measurable Home Lending growth.
• Develop and execute partnership marketing frameworks that align with broader Home Lending offer strategy and business objectives.
• Build go-to-market plans for partnership activations, ensuring speed to market and scalability.
• Collaborate cross-functionally with Product, Sales, Finance, and Analytics teams to measure partnership performance and optimize ROI.
• Map the competitive landscape and identify whitespace opportunities for differentiated partnership positioning.
• Formulate local marketing strategy to grow self-sourced and referral business for Home Lending within Chase branches and local markets, in partnership with the Local Marketing team.
• Own the marketing strategy for the American Dream initiative as it relates to Home Lending, ensuring messaging resonates with target audiences and drives awareness, consideration, and action.
• Develop plans and campaign frameworks that authentically connect Chase Home Lending offerings to homeownership accessibility and community growth.
• Define problem statements, evaluate options based on market observations, and articulate clear paths to bring strategies to market.
• Leverage data and analytics to inform decision-making, test hypotheses, and scale what works.
• Present strategic recommendations and performance insights to senior leadership.

Requirements

• 10+ years of experience in marketing or comparable strategy roles.
• Proven experience in marketing strategy, partnerships, growth marketing, or business development within financial services or related industries.
• Strong analytical foundation, with the ability to translate data into actionable marketing strategies.
• Visionary thinker who can develop ideas from problem statements and map clear paths to execution.
• Experience with local or field marketing strategies that support distributed sales teams.
• Comfort operating in a matrixed environment and influencing cross-functional stakeholders.
• Self-driven and able to take initiative and work with minimal direction.
• Demonstrated understanding of business and market dynamics, including financial performance, key objectives, challenges, and competitive landscape.
• A track record of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership.
• Advanced MS Excel and PowerPoint skills.
• Bachelor’s degree from an accredited institution.

Preferred

• MBA or advanced degree.

Benefits

• competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• a range of benefits and programs to meet employee needs, based on eligibility.
• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.