Responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with business goals and enhances brand visibility and reputation.
• Inspire and lead a high-performing content marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Ensure initiatives are focused and drive intended business outcomes. Establish performance metrics, including OKRs, to evaluate the effectiveness of marketing initiatives and provide regular reporting to senior management.
• Map content needs across the full customer journey—from early research and affordability exploration through pre-qualification, dealership visits, and post-purchase support—ensuring the right content meets customers at the right moment with the right level of detail.
• Lead Chase Auto's content strategy across search, social, and emerging AI-driven discovery platforms, ensuring customers can easily find accurate and helpful information about our products and offerings.
• Lead creative direction for content across all channels, ensuring visual and written expression is consistent, compelling, and aligned with the Chase Auto brand.
• Own the organic social media strategy, creating content that builds trust and provides genuine value to customers and dealer partners.
• Develop and manage an influencer program that authentically reaches target audiences—including starter and emerging professional customers—through trusted voices in automotive, finance, and lifestyle.
• Build and manage affiliate partnerships that extend Chase Auto's reach and drive qualified consumer traffic through performance-based relationships.
• Build and execute strategies that increase Chase Auto's visibility within AI-powered search and agentic platforms, ensuring customers receive clear and correct information when researching auto financing through these tools.
• Build structured, clear, and well-organized content that helps customers—and the platforms they use—find accurate information quickly.
• Stay ahead of how customers discover and research financial products, bringing fresh thinking to how Chase Auto shows up across the digital landscape.

Requirements

• Leads content strategy, social media, and/or digital marketing with a consistent record of driving measurable business outcomes.
• Increases awareness and findability within AI-driven search and agentic platforms through modern SEO, content architecture, and distribution strategy.
• Builds end-to-end content strategies grounded in journey mapping, translating audience needs into content by stage of decision-making.
• Develops cohesive, cross-channel plans and provides clear direction in complex, ambiguous environments (including B2B2C contexts).
• Demonstrates a strong understanding of how search, social, and emerging digital platforms function—and how to activate them effectively.
• Uses strong analytical skills to set KPIs, evaluate content and channel performance, and communicate insights and recommendations.
• Manages, coaches, and develops teams; sets high standards, builds accountability, and fosters a high-performance culture.
• Creates executive-level briefs and presentation materials, simplifying complex topics into clear, actionable narratives.
• Engages confidently with senior leaders; articulates and persuades effectively, listens well, and incorporates feedback to improve outcomes.
• Applies creative, continuous-improvement thinking with demonstrated knowledge and practical use of AI in marketing workflows.
• Brings experience operating at scale within a Fortune 100 B2C environment and a passion for using deep customer understanding to inform content strategy.

Preferred

• MBA
• Auto and/or retail industry expertise
• Consumer financial services experience
• Partners effectively with Legal and Compliance teams—ideally within regulated industries—to deliver marketing that is both effective and compliant.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.