Responsibilities

• Develop and lead the worldwide promotional partnerships strategy across the theatrical slate, ensuring alignment with overall marketing objectives and campaign positioning.
• Identify and secure high-impact global brand alliances that drive incremental media value, audience engagement, and marketplace differentiation.
• Partner closely with Franchise and IP leadership to ensure promotional programs reinforce long-term brand positioning and franchise continuity.
• Serve as a strategic advisor to senior studio leadership and filmmakers on the role of promotional partnerships in shaping campaign narrative and audience connection.
• Cultivate and maintain relationships with C-level marketing executives across global brands, media companies, and exhibitors.
• Proactively originate and negotiate domestic and international promotional partnerships, media collaborations, and cinema activations.
• Oversee the development of compelling pitch materials, including strategic decks, toolkits, retail concepts, and global promotional templates.
• Ensure best-in-class execution of approved partnership campaigns across all markets in collaboration with Home Office and territory teams , as well as the two international agencies we partner with.
• Establish consistent global standards for creative approvals, brand integration, and compliance with talent and legal guidelines.
• Lead the strategic integration of product placement within the marketing organization.

Requirements

• 15+ years of progressive experience in global marketing, promotional partnerships, or brand alliances, ideally within entertainment, media, or a major consumer brand environment.
• Demonstrated success negotiating and executing high-value, multi-market promotional partnerships.
• Deep understanding of theatrical marketing strategy and the integration of promotional partnerships into full-funnel campaigns.
• Experience leading and scaling high-performing teams.
• Strong understanding of media strategy, brand integration, experiential marketing, and emerging promotional channels.
• Knowledge of international business practices and cultural nuance across global markets.
• Exceptional executive presence, communication skills, and ability to influence senior stakeholders internally and externally.
• Proven ability to balance creative thinking with analytical rigor and measurable results.
• Highly collaborative leadership style with the ability to operate effectively within a matrixed organization.

Benefits

• annual incentive
• comprehensive benefits