Responsibilities

• Content Strategy & Editorial Leadership: Build and execute content strategies, setting editorial priorities across the EverHealth portfolio, balancing brand, campaigns, product priorities, customer needs, and organic growth. Work with Product Marketing and Growth Marketing to turn audience, market, and business insights into compelling content and experiences. Develop integrated content plans that extend strong ideas across channels, formats, and stages of the customer journey. Partner with internal subject matter experts, executives, and industry experts to develop thought leadership and original perspectives that strengthen EverHealth’s credibility and authority.
• Content Development & Creative Execution: Write and edit across web, integrated campaigns, advertising, thought leadership, video, social media, and other marketing channels. Develop campaign ideas, messaging, headlines, ad copy, landing pages, video scripts, and short- and long-form content. Make complicated healthcare and technology topics understandable without flattening the ideas or losing the audience. Work closely with designers, web, and marketing partners to sharpen the message and strengthen the execution Look beyond the first deliverable, finding ways to adapt, repurpose, and extend good ideas across channels and throughout the customer journey. Maintain consistency with EverHealth’s brand voice, messaging, and editorial standards. Help establish content standards that protect accuracy, credibility, appropriate sourcing, brand consistency, and responsible use of AI.
• SEO, AEO & Organic Visibility: Lead EverHealth’s organic content strategy, working closely with internal teams and our digital agency on execution. Create and optimize content for both traditional search and AI-powered discovery, incorporating SEO, AEO, and E-E-A-T best practices. Use search intent, audience behavior, competitive research, and performance data to set direction and find opportunities. Build content strategies that strengthen EverHealth’s authority, credibility, citations, and visibility across traditional and AI-driven search platforms. Keep an eye on how search, Google algorithms, and AI-driven discovery are changing, then turn the changes that matter into practical action. Monitor AI visibility, citations, prompt performance, and competitive share of voice to understand where we’re gaining traction and where opportunities remain. Measure content performance across organic visibility, engagement, conversion, pipeline influence, and AI-driven discovery—and use what we learn to make the work better.
• AI & Marketing Innovation: Test where AI and emerging technology can improve content strategy, research, creation, optimization, and day-to-day workflows. Work with AI-powered platforms, including Writer.io, to establish practical AI-assisted workflows and standards that protect accuracy, originality, EverHealth’s voice, and editorial quality. Evaluate emerging AI tools and capabilities and stay curious about how AI, search, and content marketing are evolving to help EverHealth adapt as audience discovery behaviors change.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 5–8+ years of experience in content marketing, content strategy, copywriting, editorial, or a related marketing discipline.
• Exceptional writing and editing skills. Your portfolio should show range across web, campaigns, advertising, thought leadership, video, and long- and short-form content—and an ability to adapt your approach based on the audience and objective.
• Strong content marketing instincts and experience turning audience, brand, and business needs into a clear strategy that supports measurable outcomes.
• Strong understanding of SEO and AEO, including search intent, E-E-A-T, content optimization, technical content fundamentals, AI-driven search, citation visibility, and emerging search technologies.
• Experience using search, audience, competitive, and performance data to find opportunities, improve the work, and understand business impact.
• Experience working with digital agencies, SEO teams, designers, Product Marketing, Growth Marketing, and other cross-functional partners.
• Healthcare or health technology marketing experience highly desirable; B2B SaaS or technology experience preferred.
• Strong communication, collaboration, and project management skills, with the ability to keep multiple priorities moving without losing sight of the quality of the work.
• Strong strategic judgment and a willingness to be hands-on. You’re comfortable shaping the strategy—and just as comfortable opening a blank document and doing the writing yourself.

Preferred

• Healthcare or health technology marketing experience highly desirable; B2B SaaS or technology experience preferred.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program