Responsibilities

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy .
• Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels.
• Partner closely with key stakeholders across commercial and cross-functional teams , ensuring strategic marketing alignment with EverHealth business objectives .
• Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas .
• Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media , email and events.
• Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs.
• Develop and refine inbound marketing programs to attract and engage prospects, including creation of high-value content and experiences that resonate with our target audiences.
• Own outbound campaign calendar including audience targeting, data strategy, messaging , and coordination with sales and revenue operations teams.
• Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn.