Events & Public Relations Specialist

Responsibilities

• Manage the presence and participation at national industry conferences (AFSA, ACU, CUES, etc.).
• Exhibition Management: Determine sponsorship levels, register for booth space, and manage specialized drayage/labor (Freeman/GES). Oversee booth maintenance, electrical requirements, and hardware functionality (Lightboxes/Table Tops).
• Logistics & Fulfillment: Coordinate the shipping of booths and collateral. Research past participation to confirm and register attendees, providing final detail briefings to all traveling staff.
• Auxiliary Events: Plan conference-adjacent client events, including venue selection, banquet event order management, and invitation distribution to partners and clients.
• Assist in the end-to-end sourcing, planning, and execution for proprietary events.
• Sourcing: Coordinate RFP process for potential venues; conduct site visits and research to provide venue recommendations to Leadership. Negotiate rates, dates, space, concessions, and oversee the legal review of all event agreements.
• Strategic Planning: Collaborate with business units and senior management to define agenda frameworks and meeting goals. Curate off-site dining, team-building activities, and specialized vendors (destination management companies, transportation, etc.).
• Communication: Manage the digital event footprint, including building conference websites, registration forms (Cvent/Smartsheet), and mobile apps. Partner with Marketing and Field Communications to design logos, invitations, and event content.
• Execution: Oversee on-site logistics including F&B, décor, AV requirements, and room set-ups. Manage the production of signage, prizes, and promotional giveaways.
• Financial Tracking: Create detailed event budgets and update actuals based on invoices and sponsored payments.

Requirements

• Bachelor’s degree in Marketing, Hospitality, or Business, or equivalent combination of education and experience.
• 3-4 years of work-related experience.
• Experience in a coordinator or marketing role; B2B event planning preferred.
• Technical Proficiency: Cvent, Smartsheet, Salesforce Marketing Cloud (SFMC), Infor, and Microsoft Office.
• Core Skills:
• Strong project management and multitasking abilities
• Excellent verbal and written communication with executive-level professionalism
• High attention to detail and problem-solving skills
• Critical thinking to identify issues, opportunities, and recommendations
• Exceptional customer service mindset with a passion for hospitality
• Ability to remain calm and effective under pressure
• Travel: Ability to travel up to 30% for site visits, networking, and on-site event management.

Nice To Have

• B2B event planning experience preferred.

Benefits

• We offer our employees a robust compensation package! Our comprehensive benefits include: medical, dental and vision insurance coverage; 100% company-paid life and disability coverage, 401k options with company match, three weeks PTO by the end of the first year and much more. Allied proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels. Our diverse business portfolio allows employees broad career options with the advantage of staying with the same organization.