Events and Marketing Manager

Responsibilities

• Lead the planning, coordination, and execution of all public and signature events at Powell Gardens Colonial Farms.
• Develop and maintain an annual event calendar that supports attendance, revenue, guest engagement, and the mission of Powell Gardens.
• Coordinate event logistics including schedules, staffing, vendors, entertainment, activities, supplies, equipment, set-up, tear-down, signage, guest flow, and site readiness.
• Establish clear event plans, timelines, procedures, and expectations for staff and volunteers involved in event execution.
• Serve as the primary on-site leader for designated events and ensure a high-quality guest experience from arrival through departure.
• Collaborate with Retail, Wholesale, Agriculture, Operations, Education, Café Food and Beverage, Finance, and Executive Leadership to align priorities and resolve operational needs.
• Identify opportunities to improve existing events and develop new experiences based on guest interests, seasonal opportunities, agricultural activities, and organizational goals.
• Develop strategies to increase attendance, engagement, and revenue while maintaining a strong customer experience
• Evaluate events following each season or major program and make recommendations for improvements, efficiencies, and future growth.
• Develop and oversee agritourism experiences, seasonal programming, festivals, and agricultural visitor experiences.

Requirements

• Bachelor's degree in event management, hospitality, recreation, education, communications, marketing, agriculture, business, nonprofit management, or a related field. Preferred.
• 3+ years of progressively responsible experience in event management, programming, hospitality, education, agritourism, visitor services, or a related field.
• Demonstrated experience planning and executing public events, festivals, programs, or similar experiences.
• Experience supervising, scheduling, training, and developing staff while managing multiple projects.
• Experience with managing budgets, monitoring financial performance, revenue generation strategy and P & L management.
• Experience with marketing, social media, audience development, or revenue-generating programs.
• Experience with CRM, event management, ticketing, e-commerce, or marketing technology
• Experience working with schools, educational groups, community organizations, or public programming preferred.
• Equivalent combinations of education and experience will be considered.
• Physical requirements and work environment statements as listed in description.

Preferred

• Bachelor's degree in event management, hospitality, recreation, education, communications, marketing, agriculture, business, nonprofit management, or a related field. Preferred.
• Experience in a garden, farm, outdoor attraction, museum, nonprofit, hospitality, or similar visitor-focused environment is highly desirable.

Benefits

• Medical/Dental/Vision
• HRA, HSA and FSA Plans
• Supplemental Insurance Available
• 403b Plan and Match
• Employer Paid Life Insurance
• Employer Paid Short-Term and Long-Term Disability Insurance
• Generous PTO Plan
• 11 Paid Holidays per year