Events Marketing Manager

Responsibilities

• PLANNING & DEVELOPMENT: - Set the go-to-market strategy and plan for the firm’s business groups and offerings – develop and own end-to-end campaign management, ensure timely and high-quality asset production, and delivery for brand and targeted marketing and communications programs. - Work with management, gain an understanding of the requirements of each project, determine which team members need to be involved, engage the project team, and facilitate regular meetings.
• COLLABORATING: - Work closely with and manage key stakeholder relationships to ensure objectives are met, in partnership with the central marketing and communications team, for successful delivery and maximum ROI for all campaigns and programs.
• CO-CREATING: - Work with executive-level subject matter experts to drive strategy and marketing materials for both internal and external audiences.
• IMPLEMENTING: - Work with integrated team to develop and drive impactful content, messaging, and collateral to targeted audiences. - Create and develop new opportunities, including events, campaigns, webinars, and technical seminars. - Manage and execute digital, email, social and traditional media, and ABM campaigns. - Review and ensure quality deliverables for all marketing and communication activities.
• MEASURING: - Use Google Analytics, Salesforce, Hubspot, and other data metrics to define and measure campaign and overall program success.
• PEOPLE MANAGEMENT: - Lead, mentor, and support the team, providing clear direction and priorities.

Requirements

• Bachelor's Degree or other 4-year University Degree or equivalent, preferably in English, journalism, marketing, public relations, communications or business studies.
• 5+ years of experience, in some combination of event planning, management consulting, CRM, digital marketing/media
• Event planning experience, including conferences and sponsorships
• Experience in professional services/consulting strongly preferred
• Demonstrated track record of enabling growth through innovative and strategic marketing solutions
• Campaign planning and management
• Reporting, analyses, and KPI measurement
• Digital marketing expertise
• Brand management
• Public relations and communications