FCM - Event Marketing Manager - Philadelphia, PA

Responsibilities

• Plan, manage, and execute 15–20 marketing events annually, including trade shows, webinars, regional events, and company-owned events.
• Coordinate all event logistics, including venue sourcing, vendor management, timelines, booth design, and on-site execution.
• Lead webinar and virtual event execution across the US and Canadian markets.
• Manage lead capture tools, event technologies, and badge scanning processes to ensure accurate lead collection and distribution.
• Deliver timely and accurate event leads to Sales, Account Management, FCM Meetings & Events, and FCM Consulting teams.
• Partner with Sales to design and execute post-event follow-up strategies that convert leads into pipeline opportunities.
• Track and report on event-influenced SALs, SQLs, opportunities, and overall event performance metrics.
• Collaborate with Campaign, Growth & Demand, Lifecycle Marketing, Paid Media, and Content teams to promote events and support nurture initiatives.
• Coordinate with the Marketing Executive to support event assets, logistics communications, and on-site requirements.
• Align event plans with broader integrated marketing campaigns and account-based marketing priorities.

Requirements

• 3–5 years of experience in B2B event marketing, field marketing, demand generation, or a related discipline.
• Demonstrated experience connecting event programs to pipeline generation and business outcomes.
• Proven success managing multiple events simultaneously within a fast-paced environment.
• Experience utilizing lead capture technologies, badge scanners, and event management tools.
• Experience working with CRM systems and lead handoff processes; Salesforce experience preferred.
• Strong project management, organizational, and prioritization skills.
• Excellent attention to detail and ability to manage deadlines effectively.
• Experience collaborating across Sales, Marketing, Campaign, and Content teams.
• Analytical mindset with experience measuring and reporting on event performance metrics.
• Familiarity with marketing automation and email platforms, such as Salesforce MCAE, HubSpot, or similar platforms, is preferred.

Preferred

• Familiarity with marketing automation and email platforms, such as Salesforce MCAE, HubSpot, or similar platforms, is preferred.

Benefits

• Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 9 recognized holidays annually.
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits including, medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program