Event Marketing & Pipeline Strategy Manager

Responsibilities

• Pipeline Optimization & Lead Lifecycle Ownership - Serve as the central owner for all incoming event and marketing channel leads, collaborating with Marketing and Sales Operations to refine lead quality and optimize sales routing - Design and execute targeted pre-show marketing campaigns and dynamic nurture workflows in HubSpot and Outreach to drive booth traffic and schedule high-value on-site prospect meetings - Analyze conversion metrics from opportunity to closed-won, reporting on Cost Per Lead (CPL), Marketing Qualified Leads (MQLs), and overall field marketing ROI to guide fiscal year show selection Cross-Functional Leadership & Budget Accountability - Own full budget accountability across the event lifecycle, managing project scopes, forecasting, and post-show budget reconciliations while keeping corporate sponsorships within allocated spend - Facilitate cross-functional ideation and post-conference review sessions with Sales, Product, Channel, and Leadership stakeholders to continuously elevate the attendee experience - Present actionable post-show performance evaluations to leadership, balancing diplomacy and assertiveness to manage expectations and propose creative improvements Technical Expertise - HubSpot marketing automation software to generate traffic, convert visitors into leads, and build dynamic customer nurture workflows - Outreach sales engagement platform to coordinate pre-show and post-show prospect communications - Project management platforms (such as Jira) to oversee complex event timelines, deliverables, and cross-functional tasks - Marketing communications and graphic design fundamentals to guide cohesive booth visuals and promotional assets - Excellent command of English to present confidently and communicate across all organizational levels and external partners Professional Experience - End-to-end trade show and event program management to execute multiple simultaneous events under tight deadlines - Budget ownership and contract negotiation to manage RFPs, vendor agreements, and post-show financial reconciliations - Customer-facing event and stakeholder management to lead ideation sessions, align sales teams, and evaluate event ROI
• Location Notes2:

Requirements

• Bachelor's Degree in Marketing or Business
• 5+ years of experience in event planning, meeting planning, or marketing program management
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.

Preferred

• 6+ years of experience in event planning, meeting planning, or marketing program management
• Experience supporting B2B enterprise security, video security, or SaaS technology trade show programs

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!