Event & Brand Marketing Coordinator

Responsibilities

• Plan and execute customer and prospect events, trade shows, conferences, open houses, ribbon cuttings, community events, and networking activities from initial planning through post-event follow-up.
• Manage goals, timelines, budgets, venues, vendors, registrations, catering, audiovisual needs, signage, promotional materials, staffing, and on-site execution.
• Develop event plans with the Marketing Manager and business stakeholders; serve as the primary marketing contact and coordinate internal teams, sponsors, venues, vendors, and community partners.
• Coordinate invitations, registration pages, attendee communications, presentations, signage, photography, video, and follow-up while ensuring a professional, consistent Loffler brand experience.
• Maintain the external events calendar and travel as needed to support priority events, trade shows, sponsorships, and community activities across Loffler's service area.
• Coordinate approved sponsorships, chamber memberships, community partnerships, and participation in chamber, association, nonprofit, and community events.
• Maximize sponsorship benefitsincluding participation, advertising, signage, tickets, digital exposure, and speaking opportunitiesand maintain records of requirements, contacts, deadlines, deliverables, and results.
• Evaluate event and sponsorship performance and recommend future participation.
• Coordinate promotional initiatives, including customer gifts, branded merchandise, event giveaways, awards, seasonal campaigns, signage, vehicle graphics, displays, and other physical brand assets.
• Manage promotional product vendors, including pricing, proofs, production, delivery, and quality assurance, as well as the organized inventory of merchandise, supplies, signage, and displays.

Requirements

• Experience coordinating customer events, conferences, trade shows, sponsorship activations, community events, ribbon cuttings, or open houses.
• Experience supporting brand campaigns, customer engagement, sales enablement, branded merchandise, signage, displays, gifts, or promotional materials.
• Experience managing budgets, contracts, purchase orders, invoices, and relationships with venues, caterers, audiovisual providers, photographers, videographers, promotional-product vendors, and community organizations.
• Familiarity with project-management, event-registration, CRM, or marketing platforms such as HubSpot, Swoogo, Monday.com, Asana, or similar tools.
• Experience creating or coordinating presentations, promotional materials, photography, video, or event assets using Canva, Adobe Creative Cloud, or similar platforms.
• Experience tracking event performance, attendee engagement, lead generation, sponsorship fulfillment, or return on investment.
• Candidates must possess a valid driver's license, maintain an acceptable driving record, and provide proof of minimum auto insurance coverage as required by state law.
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Event Management, or a related field, or an equivalent combination of education and experience.
• Two or more years of experience in event planning, event or brand marketing, communications, or a related field, including independently coordinating external events, trade shows, sponsorships, community activities, or promotional programs.
• Experience managing event logistics, vendors, venues, budgets, registrations, materials, signage, and on-site execution.

Benefits

• Health and dental insurance, retirement plans, and paid time off.
• Top Workplace
• Career Advancement
• Employer Paid Life Insurance and Disability
• Paid Time Off, Volunteer Time, Holidays, Bereavement, and Parental Leave
• Benefits Package including FSA, Medical, Dental, and Vision
• 401K with Employer Match
• Tuition Reimbursement