Responsibilities

• Social : Own the strategy and the day-to-day. Content calendar, content briefing and sourcing (including UGC creator sourcing), posting, community management. Bonus for experience capturing content yourself!
• Creators : Own the influencer strategy. Find nano and micro creators we should work with, coordinate gifting, and manage relationships. Bonus for experience with affiliate creators across TikTok Shop, Amazon Creators, LTK or Shop My.
• Partnerships & Community : Hang out in Reddit threads, Facebook groups, etc (wherever people are actually talking about what we make and care about) and be the person representing Ethique in a way that feels helpful, not like a brand trying to sell something.
• Partnerships & Activations : Spot opportunities for collabs, events, sampling, etc. and manage end to end.
• Team leadership: Manage and motivate an outsourced coordinator to help admin across the role

Requirements

• - ~5 years of post-school experience in marketing, community management, content, creator relations, or something adjacent
• -Experience planning and executing across both Instagram and TikTok
• - Experience sourcing creators or managing UGC
• - Track record of building communities or managing social presence at any scale
• - Comfortable with ambiguity and testing things that might not work
• - Kind and good-tempered (we're a small team and we work together closely)
• - Excited about the ground-floor opportunity to build a brand that compounds over time
• - Comfortable being scrappy and strategic in the same day
• - Genuine passion for and/or background in beauty, sustainability, and/or outdoor lifestyle

Preferred

• Bonus for experience capturing content yourself!
• Bonus for experience with affiliate creators across TikTok Shop, Amazon Creators, LTK or Shop My.