Responsibilities

• Plan, coordinate, and execute digital marketing campaigns across paid search, paid social, display, video, email, and other digital channels.
• Set up, monitor, and optimize advertising campaigns to improve performance and achieve marketing objectives.
• Analyze campaign performance, traffic, conversions, and other key performance indicators to identify opportunities for improvement.
• Build and maintain marketing dashboards, reports, and performance tracking systems.
• Manage and update website content using WordPress or other content management systems.
• Support SEO activities, including local search optimization, business profile management, content updates, and online directory accuracy.
• Assist with landing page creation, content updates, conversion testing, form testing, and mobile responsiveness.
• Create, edit, organize, and publish digital content across websites, email, social media, and other marketing channels.
• Develop and schedule engaging social media content while maintaining brand consistency.
• Support CRM and marketing automation activities, including audience segmentation, data management, workflows, forms, lists, and reporting.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Advertising, Analytics, or a related field, or equivalent practical experience.
• 0-3 years of experience in digital marketing, paid media, marketing operations, content marketing, SEO, or a related field.
• Experience with digital advertising platforms such as Google Ads, Microsoft/Bing Ads, Meta Business Suite, or YouTube.
• Familiarity with Google Analytics 4, Google Search Console, Google Business Profile, or similar marketing and analytics platforms.
• Experience with WordPress or another content management system.
• Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical skills and the ability to interpret marketing performance data.
• Working knowledge of Microsoft Excel and experience working with marketing reports and datasets.
• Strong written and verbal communication skills.
• Excellent attention to detail and organizational skills.

Preferred

• Experience with paid search, paid social, SEO, or digital campaign management.
• Familiarity with Tableau or other business intelligence and reporting tools.
• Knowledge of marketing automation and CRM systems.
• Experience with landing page optimization and conversion rate optimization.
• Basic knowledge of SQL or data analysis.
• Experience creating short-form video or digital creative content.
• Familiarity with Adobe Creative Cloud, Canva, or similar design tools.
• Experience in B2B, B2C, or eCommerce marketing.