Responsibilities

• Partner closely with Demand Gen, Content Marketing, Product Marketing and Enterprise Sales to develop strategic account plans, including identifying key stakeholders, decision-makers, and influencers across complex buying committees.
• Plan and execute events targeting decision makers and facilitate ABM workshops at target accounts.
• Support competitive displacement initiatives, including strategic “switching” campaigns.
• Partner with internal stakeholders and external agencies to execute personalized, high-touch 1:1 ABM campaigns tailored to each enterprise account.
• Translate enterprise account strategy into clear, executable marketing programs, ensuring alignment across functions and regions.
• Drive account engagement, pipeline generation, and deal acceleration across strategic enterprise opportunities in partnership with Sales.
• Act as a bridge between regions to close communication and execution gaps across regions, driving consistency while maintaining account-level precision.
• Develop and track KPIs, using cross-channel analytics to make decisions and improve campaign effectiveness.

Requirements

• 7+ years of experience in enterprise marketing, Account-Based Marketing (ABM), or strategic B2B marketing roles.
• Bachelor’s degree in Marketing or equivalent professional experience.
• Proven track record of partnering closely with Enterprise Sales teams in a collaborative, revenue-focused environment.
• Experience working with cross-functional teams in high-growth or scaling organizations.
• Demonstrated ability to develop strategy and independently execute complex marketing programs end to end.

Preferred

• Hands-on experience executing 1:1 ABM campaigns targeting complex enterprise buying committees.
• Strong understanding of enterprise sales cycles and multi-stakeholder decision-making processes.
• Ability to work closely with Sales at a tactical level while maintaining a big-picture, strategic perspective.
• Experience collaborating across global regions; international or multi-geo experience strongly preferred.
• Highly organized and proactive, with the ability to lead cross-functional initiatives effectively.
• Excellent communication and facilitation skills; experience leading strategic initiatives and workshops is a plus.