Responsibilities

• Own end-to-end marketing strategy and execution.
• Build out Spot's marketing function and processes.
• Run Our Core Lead Funnels: Focus on our main channels to reach clients:
• Trade Shows: Manage our conference presence from designing the booth and pre-show/post- show messaging
• Events & Sales Experiences: Help the sales team plan creative client outings that build genuine relationships during key sales visits.
• LinkedIn: Post creation and build out company brand
• Targeted Marketing Campaigns: Build campaigns for target accounts, creating the messaging and content to enable the sales team
• Sales Collateral: Build pitch decks, white papers, and other marketing collateral for sales
• Case Studies & Customer Stories: Visit client sites to talk directly with customers and capture real-world case studies.
• Set Up Systems & Automation: Use software (like HubSpot) to build processes to enable sales better and improve marketing efforts

Requirements

• 5–7+ years of B2B marketing experience (enterprise or SaaS preferred)
• 3+ years of marketing experience in the parking industry (highly preferred)
• Experience with Hubspot, Zoominfo, Canva, Figma or similar software
• Deep sense of ownership and autonomy
• Innovative mindset and comfort navigating the pace of a fast-growing startup