Responsibilities

• Develop and execute integrated marketing strategies that drive pipeline creation, expansion, and cross-sell within the enterprise segment.
• Translate revenue priorities into focused, measurable marketing plans aligned to account lifecycle and growth opportunities.
• Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts; develop value narratives tied to statewide initiatives.
• Lead and execute multi-channel ABM and digital marketing programs that engage enterprise K-12 district decision makers.
• Own day-to-day campaign build, launch, and optimization using pipeline and performance insights to maximize revenue impact.
• Provide strategic content direction and messaging frameworks for priority state and district opportunities.
• Serve as a consultative marketing partner to enterprise sales leaders, aligning on priorities, KPIs, and growth strategy.
• Support executive engagements and strategically aligned events including roundtables and industry briefings.
• Define and track KPIs tied to pipeline generation, expansion revenue, and retention; build simple dashboards or reports as needed.
• Synthesize results and recommend next actions to leadership; document learnings to improve future programs.

Requirements

• 5+ years of B2B marketing experience with success in ABM and digital roles, demonstrating measurable pipeline and revenue impact.
• Hands-on expertise with marketing automation and CRM (e.g., Marketo or equivalent and Salesforce), ABM platform (e.g., 6sense), and sales enablement tools (e.g., Seismic).
• Strong analytical and strategic thinking skills with the ability to translate performance data into clear, actionable recommendations.
• Proven experience partnering with senior sales leaders to shape account strategy and influence growth outcomes.
• Comfort supporting executive-facing engagements and strategically aligned events.
• EdTech or education-sector experience; familiarity with state funding cycles, procurement processes, and policy landscapes.
• Experience operating in a fast-paced, matrixed environment with concurrent priorities.
• Strong storytelling skills; ability to tailor messaging and value propositions for priority accounts.
• Legal authorization to work in the United States.

Preferred

Benefits

• insurance package
• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth
• Team Member Wellness – When you feel great, you do great work!
• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)