Responsibilities

• Partner with the VP, Enterprise Sales Growth and Operations to translate enterprise revenue priorities into growth marketing programs that support account engagement, pipeline creation, and opportunity progression.
• Lead the execution, measurement, and optimization of enterprise growth marketing initiatives across paid media, website, SEO, lifecycle programs, and account-based campaigns.
• Own buyer-stage nurture strategy and execution, including automated nurture flows, lead scoring inputs, segmentation logic, and personalized pathways for enterprise personas and buying committees.
• Serve as the day-to-day internal lead for paid media performance, collaborating with external agencies on targeting, audience strategy, messaging, testing, optimization, and budget recommendations.
• Manage enterprise landing pages and campaign experiences, improving conversion rate, page UX, content discoverability, and alignment between campaign messaging and sales motion.
• Support scalable website growth by partnering on site architecture, URL structure, internal linking, metadata, redirects, schema, and search engine crawlability.
• Establish, track, and communicate KPIs from first touch through MQL, SQL, pipeline, and opportunity progression, providing clear visibility into growth marketing ROI and performance drivers.
• Partner with RevOps to ensure lifecycle stages, routing, attribution, campaign influence, and reporting data flow accurately across HubSpot and related systems.
• Collaborate closely with enterprise sales to identify priority accounts, refine persona targeting, activate campaign follow-up, and surface insights that improve sales engagement.
• Stay current on B2B growth trends, privacy updates, AI search behavior, lifecycle marketing best practices, and enterprise buying dynamics.

Requirements

• 4+ years of experience in growth marketing, demand generation, digital marketing, or ABM, ideally in a B2B or enterprise-focused environment.
• Strong understanding of paid media channels such as Google Ads, LinkedIn, display, and retargeting, with the ability to improve performance through audience, creative, and funnel alignment.
• Working knowledge of AI-enabled marketing tools and best practices, with the ability to apply AI thoughtfully to improve campaign efficiency, audience insights, content development, personalization, and performance optimization.
• Experience building and optimizing lifecycle, nurture, lead scoring, segmentation, and campaign automation programs in HubSpot.
• Solid HubSpot knowledge across CRM, marketing automation, and CMS; experience building workflows and reporting dashboards is required.
• Data-literate and comfortable translating HubSpot, Google Analytics, paid media, and funnel performance data into actionable recommendations for sales and leadership.
• Working knowledge of SEO and AI search optimization best practices, including technical hygiene, content discoverability, and landing page optimization.
• Experience working with external agencies, creative partners, sales stakeholders, and RevOps teams.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, timelines, and priorities.
• Collaborative, curious, commercially minded, and committed to continuous improvement.

Preferred

• Bonus: Experience with conversion rate optimization (CRO), website UX, dynamic content, enterprise ABM platforms, or sales-assisted campaign motions.

Benefits

• Exos offers a comprehensive benefits package for all full time employees (all benefits are subject to eligibility requirements), which includes health insurance, life and disability benefits, 401(k) plan, and paid time off.
• Additionally, Exos offers a variety of part time benefits (subject to eligibility requirements).