Enrollment Marketing Specialist

Alfred, NY (On-site)

$33/hr – $34/hrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end enrollment marketing workflow across undergraduate to graduate campaigns, coordinating content, CRM/email activities, and analytics to drive awareness, inquiries, and applications.

  • Oversee campaign timelines, deliverables, and project schedules
  • Coordinate recruitment communications and content with multiple stakeholders

Job Description

Responsibilities

  • Enrollment Marketing Support
  • - Assist in the execution of integrated marketing campaigns supporting undergraduate,graduate, transfer, online, and pre-college recruitment.
  • - Coordinate campaign timelines, marketing deliverables, and project schedules.
  • - Support recruitment marketing initiatives that increase awareness, inquiries, applications, and enrollment.
  • - Help develop marketing materials for recruitment events, admissions initiatives, and enrollment campaigns.
  • Campaign and Content Coordination
  • - Coordinate digital, print, email, social media, and advertising projects.
  • - Assist in developing recruitment communications and marketing assets.
  • - Work with the creative team to ensure projects are completed on schedule.
  • - Coordinate marketing requests from Undergraduate Admissions, Graduate Admissions,and academic colleges.

Requirements

  • Bachelor’s degree in marketing, communications, or related field.
  • One to three years of marketing, communications, or related experience
  • Strong organizational, project management, and written and verbal communication.
  • Familiarity with social media and digital marketing platforms.
  • Ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Office and basic marketing technologies.

Preferred

  • Experience with email marketing or CRM platforms.
  • Familiarity with Google Analytics or digital marketing reporting.
  • Experience using content management systems.
  • Higher education marketing experience.
  • Experience with Canva, Adobe Creative Cloud, or similar creative software.
Alfred University logo

Alfred University

With one of the top five art schools in the country, a school of engineering with internationally recognized programs, and majors in hot career fields ranging from psychology to education to business, Alfred University has firmly established its place in the top tier of comprehensive colleges in the Northeast. Top quality academics. Global focus. Personal attention. That’s what you will find at Alfred University, located in the scenic Finger Lakes region of western New York State. Almost three-quarters of its 1,800 undergraduates live on campus, providing an extraordinarily vibrant campus life scene and an atmosphere where professors

Founded in 1987
Alfred, New York, USA
1.1K employees (59 in marketing)

Salaries

Posted range

$33/hr – $34/hr

Taken straight from the job posting.

See all Alfred University salaries

Marketing Team

Marketing Team Size
32 (3% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4.7M
Last Raise
$4.6M
Grant, 3 years ago

Funding History

  • May 2023
    Grant • $4.6M
  • Apr 2022
    Grant • $50K

Traffic Signals

Monthly Visitors
113.9K
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
50%
Direct
41.6%
Referral
6.1%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Enrollment Marketing Specialist

Alfred University · Alfred, NY · On-site