Responsibilities

• Lead the marketing CRM strategy to support enrollment goals by developing undergraduate enrollment campaigns; including planning multiple content calendars, proposing and promoting events, guiding creative content generation, performing light copywriting, overseeing the execution of multi-channel marketing campaigns (email, SMS, digital, print).
• Oversee and manage undergraduate print and digital marketing projects; including undergraduate collateral.
• Lead planning and coordination timelines for campaigns, communications, and recruitment initiatives.
• Develop and implement conversion-focused strategies to move prospective students through the enrollment funnel.
• Configure, manage, and optimize Technolutions Slate tools (queries, rules, forms, portals, events) to support enrollment goals.
• Oversee and enhance lead generation and cultivation strategies to drive applications and enrollment.
• Ensure and continuously improve the prospective student journey within Technolutions Slate through data-informed decision-making and campaign optimization.
• Performs special projects and other duties as assigned.

Requirements

• Bachelor's degree
• Three years of experience in a professional marketing, advertising, or public relations environment

Nice To Have

• Experience with email or other direct response marketing
• Experience with Technolutions Slate CRM
• A master's degree in marketing, communications, or related field