Engagement Marketing Manager at Anti-Defamation League | New York City, NY | $80K/yr – $88K/yr

Anti-Defamation League

Engagement Marketing Manager

New York City, NY (Hybrid)

$80K/yr – $88K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the direct response program end to end with a data-driven, donor-centered approach that blends offline and online channels for acquisition, retention, and revenue growth.

Direct Response Ownership: drive strategy, measurement, and optimization to lift new donor acquisition and improve retention.
Channel & Ops: manage GoFundMe Pro pages, SMS, direct mail, and agency partners with ROI discipline.
Collaboration & Tactics: partner with Engagement Marketing to report performance and implement new journeys, segmentation, sustainer programs, and second gift initiatives.

Job Description

Direct Response Ownership: manage campaigns, analyze performance, and guide data-driven decisions to lift donor acquisition and retention.
Channel & Ops Execution: oversee GoFundMe Pro pages, SMS, direct mail, and agency partnerships with budget discipline and ROI tracking.
Collaboration & Strategy: work with Engagement Marketing to report fundraising performance and implement new tactics like welcome journeys, segmentation, sustainer programs, and second gift conversions.

Anti-Defamation League

ADL is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry. Today, ADL is the first call when acts of antisemitism occur and continues to fight all forms of hate. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.

Founded in 1913

New York, New York, USA

798 employees (62 in marketing)

www.adl.org