Anti-Defamation League logo

Anti-Defamation League

Brand

Company overview

ADL is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry. Today, ADL is the first call when acts of antisemitism occur and continues to fight all forms of hate. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate.
Founded in 1913
New York, New York, USA
798 employees (62 in marketing)
www.adl.org

Salaries

Typical salary range

$82,500 – $95,000

/ yr

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People

Marketing leadership

Allison Musmand
Allison Musmand
VP of Marketing
At the company for 1 year 1 month
Debora Lehrer Laulicht
Debora Lehrer Laulicht
Vice President, Brand & Marketing
At the company for 9 years 1 month
Samantha Collidge
Samantha Collidge
Director, Field Marketing
At the company for 11 years 3 months
Leah Tucker
Leah Tucker
Senior Director, Growth Marketing
At the company for 6 years

Headcount trend

Company growth over the last 12 months

Headcount -2.3% year over year

Audience

Monthly website visitors
1.4M
Month over month-18.7%
Quarter over quarter+11.2%
Top sourceSearch (65.8%)
Ad budget per month$18.0K
Average search rank51.6
Traffic source mix
Search
65.8%
Direct
27.4%
Referral
3.8%
Social
2.3%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

35.6K

12-mo growth

+10.1%

Monthly growth

+1.3%

News

Links

www.adl.orgLinkedInCrunchbaseX (Twitter)