Responsibilities

• Check and respond to general requests that come to Bay Atlantic University email account(s)
• Respond to the website live chat
• Enter new email; live chat, social media leads information in CRM
• Schedule, call, and nurture student leads to encourage them to submit an application
• Represent the university in marketing, outreach, and recruitment activities including, but not limited to, hosting webinars, virtual meetings, fairs, in-person school visits, conferences, etc. to increase engagement and awareness about the university.
• Oversee the Student Ambassador program and provide guidance and training to Student Ambassadors on campus. Work closely with the Social Media Manager and Student Ambassadors to support university engagement and recruitment initiatives
• Leads Reporting: Using our CRM system, document and prepare weekly reports on student leads from multiple sources, including number of calls, emails, online chats and the outcomes
• Engagement Activities and Reporting: Design in-person and online events, coordinate the events with other departments as necessary, gather sign-up and attendance information and conduct post-event surveys.
• Complete initial training with Admissions, Registrar, DSO, Academics, Student Services, and Financial Services to learn about university policies and procedures.
• Answer questions related to the university and academic programs from prospective students.

Requirements

• Minimum of Bachelor’s degree in business administration, or related fields.
• Proven ability to juggle multiple projects simultaneously, while maintaining attention to detail.
• Excellent listening, negotiation, and presentation tools.
• Strong verbal and written communication skills.
• The ability to speak a second language is a plus.
• Display ability to complete tasks and maintain professionalism and confidentiality if required.
• Knowledge of and ability to follow university policies and procedures.
• Ability to communicate, influence, and convert prospective students. Ability to deliver custom solutions depending on customer needs.
• Knowledge of CRM platforms (e.g., Salesforce, Constant Contact).
• Presentation skills and experience with essential tools such as MS Office (particularly Excel) and Canva.

Preferred

• The ability to speak a second language is a plus.
• Adobe Creative knowledge is a plus.