Responsibilities

• Own the IDP enablement library — playbooks, templates, onboarding materials, and the team wiki — keeping it current, accurate, and aligned to the latest IDP strategy and launches.
• Own and produce the recurring IDP newsletter and stakeholder communications, leading with outcomes and pairing every update with clear business rationale.
• Build reusable frameworks, templates, and shared resources that let IDP programs execute consistently at scale.
• Serve as the single-threaded enablement partner between IDP v-teams and field, specialist, and partner teams (WWSO, PMM, AFX / WWFE, Channels, partner marketing).
• Translate IDP strategy and program plans into field-ready enablement, and drive adoption across marketing and field stakeholders.
• Gather field and stakeholder needs and feed them back into IDP planning, closing the loop between strategy and execution.
• Own the enablement operational rhythm — planning cadences, review forums, and governance frameworks — in partnership with central and IDP teams.
• Define and maintain governance standards so IDP enablement is consistent across all nine plans.
• Track enablement adoption and impact, and surface risks, opportunities, and insights to leadership through regular reporting cadences.
• Drive automation and AI-enabled improvements to enablement and reporting workflows to improve efficiency and scale.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience building launch readiness frameworks, standard work, playbooks, and scalable deployment mechanisms across multiple concurrent sites, or experience in similar environments
• Experience in technology-related sales, marketing or business development
• Experience in stakeholder and communication management
• Experience building operational frameworks from scratch in a fast-paced or ambiguous environment
• Experience leveraging AI tools and automation to improve marketing and enablement workflows

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.