Responsibilities

• Recruitment Marketing
• - Through close coordination with our leaders, create and execute the Association’s Talent Attraction social media content & imagery (e.g. Facebook, X, TikTok, Instagram, LinkedIn, iCIMS CRM, iCIMS Social Distribution, etc)
• - Manage and monitor external sentiment sites like Indeed & Glassdoor by writing review responses and soliciting reviews from employees at key milestones in an employee’s career journey
• - Influence and guide messaging & campaigns for our centralized employee referral program.
• - Evaluate and optimize the candidate experience from our careers site through application in iCIMS – e.g. minimizing steps in the process and helping to provide clarity & excitement with communications
• - Engage recruiters and hiring manager to best understand our harder-to-fill roles, then support marketing ideas with content generation and targeted campaigns
• - Create and maintain hiring manager, new hire, and non-hire survey solicitation to measure/monitor manager & candidate experience, then present the analysis to leadership for next steps
• Employer Branding
• - Build and lead the Association’s employer branding initiatives on Glassdoor, Indeed, social media platforms (Instagram, LinkedIn, X, Blog, Facebook), & iCIMS CRM, as well as initiatives on our careers page
• - Partner with the national and local Communications teams, Office of Health team, and other key leadership to build content that employees and recruiters can use to amplify awareness of our employer & recruitment brand, internally and externally

Requirements

• Bachelor’s Degree or relevant years of experience
• Three (3) years of experience creating media content for a corporate environment
• Experience in talent branding/employer branding or highly similar experience
• In-depth knowledge of social media analytics tools such as Sprinklr and Sprout Social, and how social media and content are amplified for stronger attraction (e.g., search engine optimization and marketing)
• Experience in journalism, interviewing, and writing engaging personal stories of others
• Knowledge of the MS Office Suite
• Experience in sourcing and recruiting practices, including diverse candidate engagement, preferred
• Experience in using tools like Photoshop and Canva to craft digital content (knowledge of iCIMS Video Studio or video editing, preferred)
• Ability to work collaboratively with a variety of partners at all seniority levels and across a wide variety of departments
• Ability to develop appropriate collateral materials, including imagery and content, to be used in recruitment & employer branding campaigns

Benefits

• - Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• - Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• - Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• - Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• - Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• - Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.