Responsibilities

• Act as a strategic partner to engineering leaders and talent acquisition teams, identifying and aligning on hiring priorities and talent challenges;
• Leverage market insights, competitor benchmarking, and talent research to inform employer brand positioning and differentiation;
• Identify priority tech audiences (e.g., backend, ML, infrastructure) and tailor targeted messaging and content approaches;
• Partner with engineering and tech leaders to surface content angles (e.g., translate complex technical work, problem-solving, decision-making, impact) and develop them into clear, engaging, and authentic stories for target audiences;
• Partner with creative and social teams to develop high-impact content (video, editorial, social, long-form) focused on tech innovation and culture to ensure consistency, quality, and effectiveness of storytelling;
• Drive distribution across key channels (e.g., LinkedIn, GitHub, tech communities) to maximize reach and engagement;
• Ensure employer brand initiatives, content and messaging are deeply integrated with hiring goals and business priorities;
• Define success metrics across the funnel (awareness → consideration → preference → application) and track performance of campaigns and content, and continuously iterate based on data and insights.

Requirements

• Experience in employer branding, talent marketing, or tech communications;
• Strong ability to understand and translate technical concepts into compelling narratives;
• Proven track record of building strategic employer brand initiatives with measurable impact.

Preferred

• Operated high-growth tech environment is preferred;
• Experience working with engineering or product teams and influencing stakeholders;
• Strong analytical mindset with the ability to link storytelling to business outcomes;
• Excellent communication skills with a clear, structured, and impactful writing style.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.