Responsibilities

• Content Strategy & Library Management: Own the employee amplification content library. Develop and maintain LinkedIn-ready post templates, messaging frameworks, talking points, and storytelling guides aligned to Amazon's EVP, inclusive language standards, and employer brand guidelines. Continuously refresh content based on performance data, hiring priority shifts, and platform changes.
• AI Content Development: Partner with the Tech team to develop, test, and refine AI-generated content prompts and outputs for the program's drafting tools. Define quality standards for AI-generated posts. Create prompt frameworks that produce on-brand, policy-compliant content across different role types and talent audiences. Build feedback loops that improve AI content quality over time.
• Campaign Content: Create targeted, requisition-aligned LinkedIn content for hiring-aligned activation campaigns. Develop content packages for priority domains that include role-specific posts, team culture narratives, and hiring manager talking points. Ensure all content is pre-approved and pre-staged in the distribution platform before activation windows open.
• Executive Messaging: Develop messaging frameworks and suggested content for executive thought leadership. Create talking points that align executive voices with target talent segments. Ensure executive content builds credibility with passive talent markets without reading as promotional.
• PR Content Coordination: Own the operational PR partnership for program content — day-to-day messaging alignment, content approval workflows, and coordination on earned media amplification. Partner with PR and Executive Communications to ensure messaging aligns with Amazon's broader corporate narrative. Implement guardrails and escalation paths for sensitive content.
• Self-Serve Templates & Training: Create and maintain self-serve content resources that enable broad employee participation — posting templates, best practice guides, LinkedIn optimization tips, and training modules. Reduce the barrier to safe participation for any Amazon employee.
• Content Localization: Adapt content and messaging for new regional markets as the program expands, ensuring cultural relevance and local hiring priority alignment while maintaining global brand consistency.
• Measurement & Optimization: Track content-level performance metrics — engagement rates, click-through rates, and conversion performance by content type and format. Surface insights that inform strategy refinements. Identify top-performing patterns and scale them.
• Cross-Functional Partnership: Partner with Employer Brand, Creative Services, and Organic Social teams to ensure program content is consistent with Amazon's broader talent marketing creative direction and complements rather than competes with other channels.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content
• Bachelor's degree
• Strong writing and editing skills with the ability to adapt tone and messaging for different audiences

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience developing executive thought leadership content or ghostwriting for senior leaders and partnering with internal PR teams

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits