Responsibilities

• Create and execute email campaigns in conjunction with division goals and strategies.
• Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
• Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points
• Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
• Build and manage campaigns for live email content within the LiveClicker/Realtime Email application
• Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
• Responsible for setting up and managing A/B and multi-variant testing.
• Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
• Compile best practices from all eMarketing programs to share with the company.
• Keep up to date with current eMarketing industry practices and technical growth.

Requirements

• Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
• Prior experience managing email marketing for large companies is important.
• 3+ years of prior internet marketing experience.
• Must have a good sense of design, project management and analytical abilities.
• Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
• Proficiency with marketing automation technologies a plus.
• Some traditional media (print) marketing experience is a plus, but not required.

Benefits

• Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
• Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments.
• To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
• From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day.
• At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally.
• Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms.
• Visit Lennartotalrewards.com to view our suite of benefits.