Responsibilities

• Lead strategy, execution, and optimization of email marketing for assigned DTC clients
• Build and manage flows in Klaviyo, including segmentation, logic, triggers, and automation
• Plan and schedule weekly campaigns, manage content calendars, and QA all emails before send
• Collaborate with copywriters and designers to ensure campaigns align with brand voice and goals
• Report on performance and recommend improvements based on data - given to Email Manager and Client
• Conduct regular audits of client accounts to ensure best practices are being followed
• Stay on top of email marketing trends, industry updates, and platform innovations
• Support in cross-functional planning with paid media and creative teams to ensure cohesive retention strategies

Requirements

• 3+ years of experience in email marketing, preferably at an agency or DTC brand
• Proficient in Klaviyo: segmentation, automations, A/B testing, reporting, scheduling, etc.
• Strong understanding of the customer journey and email lifecycle (welcome, cart abandonment, post-purchase, win-back, etc.)
• Ability to build and optimize flows, manage campaigns, and troubleshoot issues inside Klaviyo
• Familiarity with Shopify, Facebook, Google, and basic paid/organic channel integration
• Data-savvy: Able to interpret performance metrics like open rate, CTR, revenue per recipient, etc.
• Comfortable managing multiple accounts and deadlines in a fast-paced environment
• Strong communication and organizational skills so you can confidently own your department’s role in client calls
• Ability to lead team of copywriters and designers

Preferred

• Klaviyo (hands-on building + reporting): 2 years (Preferred)
• Email lifecycle strategy (flows & campaigns): 3 years (Preferred)
• Shopify (with Klaviyo integration): 1 year (Preferred)