Email & SMS Strategist at Maxwood Furniture | Charleston, SC

Email & SMS Strategist

Charleston, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Own end-to-end lifecycle and CRM execution for multiple brands, driving email/SMS programs that grow activation, retention, and revenue through personalized journeys and data-driven optimization.

Lifecycle Strategy: Plan and optimize multi-brand email/SMS campaigns and automation to move customers through key journeys.
Audience & Personalization: Segment and tailor communications based on behavior, lifecycle stage, and brand engagement.
Performance & Optimization: Measure conversions, revenue attribution, and engagement, and run iterative tests to boost impact.

Job Description

Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content
Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention
Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications
Partner with creative and merchandising teams to develop content, messaging, and promotional calendars
Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV
Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies
Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs
Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives

2+ years experience in email and/or SMS marketing (ecommerce or DTC preferred)
Familiarity with lifecycle automation platforms (Klaviyo, Attentive, SFMC, or similar)
Strong understanding of segmentation, personalization, and customer lifecycle principles
Analytical mindset with ability to interpret data and translate into actionable insights
Detail-oriented with strong writing skills and eye for brand consistency
Experience collaborating cross-functionally with creative, merchandising, or marketing teams
Comfortable managing calendars, deadlines, and campaign priorities in a fast-paced environment
Ability to Commute: Daniel Island, SC 29492 (Required)

401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Vision insurance
Paid time off
Professional development assistance
Ability to Commute: Daniel Island, SC 29492 (Required)

Maxwood Furniture

3.6 Glassdoor

Maxwood Furniture is a one-stop-shop for diverse wood furniture products. •Youth Brands•Primary Bedroom Collections•Dining Collections•Console, Coffee & Side Tables•And more...Since launching over 20 years ago, we have grown to manufacture several distinct brands & product lines, that we have in-stock and ready to ship from our US-based distribution centers. We also ship container direct from our state of the art 1,300,000 sq. ft. factory in Vietnam, where products are precision engineered. Customers can select from existing designs or work with our team to create custom products & private label lines. Low MOQs enable customers to mix containers across bedroom, dining & occasional furniture. So, even smaller companies can order direct & save!We work with diverse customers all over the world, including large retailers, design firms, procurement firms, hotel groups & turn-key companies. Contact us to learn more about our manufacturing capabilities!

Founded in 2003

Charleston, South Carolina, USA

124 employees (31 in marketing)

www.maxwoodfurniture.com

66% recommend to a friend

52% CEO approval