Email & SMS Specialist

Responsibilities

• Email Program Ownership
• Own email end to end: creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship.
• Resolve the Gmail Promotions inbox-placement issue currently capping email's reach and blocking content testing — the immediate, dated problem this role inherits on day one.
• SMS Buildout (net-new)
• Build Twin's first SMS program from scratch on the existing Braze platform — greenfield channel, not greenfield infrastructure.
• Own SMS consent and TCPA compliance from day one, since this is a new regulated channel with its own legal requirements distinct from email.
• Instrumentation & Decision Logging
• Log every creative, cadence, and segment decision — what was considered, what was chosen, and why — the same discipline as every other Channel Ops role, so today's judgment becomes tomorrow's training data for the Acquisition Engine.
• Ensure every send is joinable to an individual lead record, not just reconcilable in aggregate.
• Testing & Optimization

Requirements

• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP
• Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics
• Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance)
• Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform
• Experience designing and reading A/B tests
• Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction — this role reports into an orchestration layer, not around it
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Preferred

• Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM
• SQL literacy
• Experience partnering with a channel-orchestration manager or director rather than owning multi-channel strategy solo

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan