Email & SMS Marketing Specialist

Responsibilities

• Build and schedule marketing email sends in Salesforce Marketing Cloud Content Builder , ensuring correct links, products, and images.
• Schedule and QA daily email sends , verifying correct audiences, timing, and approvals before deployment.
• Write creative briefs for the graphic design team to follow when developing email creative, selecting relevant products and providing appropriate copy and direction.
• Assist with daily SMS send execution through the Attentive platform.
• Write SMS copy for daily marketing and promotional sends.
• Collaborate with the Email Marketing Manager to plan and document A/B testing roadmaps across marketing emails.
• Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.).
• Monitor live tests, ensure correct targeting, and compile post-launch results.
• Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings.
• Partner with the Creative Admin to ensure timely delivery of creative assets for marketing emails.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5 years of experience in CRM or email marketing.
• Experience in eCommerce or digital environment preferred.
• Must be able to work hybrid schedule from our Manhattan Beach, CA office.
• Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms.
• Understanding of email marketing and A/B testing principles.
• Strong organizational and project coordination skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Clear communication skills and proactive problem-solving approach.
• Excellent attention to detail, particularly around content accuracy, testing setup, and logic validation.

Preferred

• Marketing Cloud certifications preferred
• Basic photoshop experience