Responsibilities

• Assist in the planning, setup, QA, and deployment of post-booking lifecycle email and SMS campaigns across multiple products and sailing windows.
• Manage campaign timelines, ensuring dependencies are met and deployments align with PB and Acquisition calendars to minimize channel conflicts.
• Coordinate proofing, testing, and approvals with internal stakeholders (Creative, Web, Revenue Management, Data/Analytics).
• Collaborate with Analytics/Data teams to pull and validate audience lists based on reservation attributes (e.g., booking number, sail date, itinerary, ship, add-on eligibility).
• Ensure accuracy of dynamic tokens, personalized URLs, and manage booking data across campaigns.
• Partner with the PB Manager to refine suppression logic, guest groups based on booking behavior, and segmentation strategies to improve relevance and performance.
• Assist in the execution of A/B testing initiatives, including subject lines, content modules, layout variations, and product placement, to identify opportunities that improve guest engagement and drive higher conversions.
• Track email and SMS campaign performance using ESP dashboards and analytics tools, consolidating key findings into regular reports with clear recommendations for optimization.
• Monitor lifecycle-specific conversion metrics tied to Post-Booking goals, including, conversion rate (CVR), and revenue per delivered message, to measure campaign effectiveness and uncover growth opportunities.
• Work closely with Creative to ensure asset delivery supports PB brand guidelines and campaign needs.
• Partner with Web and IT to quality-check landing experiences, tokens, and tracking behavior across Manage Booking experiences.
• Contribute ideas and feedback based on industry trends, competitor insights, and channel best practices.
• Maintain knowledge of channel developments, privacy regulations, and deliverability considerations.
• Perform other responsibilities as required to support PB lifecycle growth initiatives.

Requirements

• Bachelor’s degree in marketing, business or related field of study required
• 3–5 years of experience in digital marketing, CRM, or email/SMS operations; lifecycle or journey-based marketing experience preferred.
• Proven experience managing email and/or SMS campaigns within a B2C or CRM environment.
• Working knowledge of email service providers, web analytics, and campaign performance reporting
• Strong project management, multitasking capability, and attention to detail.
• Ability to understand data attributes and apply personalization logic.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally in a fast-paced environment with shifting priorities.
• Cruise or travel industry experience preferred (not required).

Preferred

• Cruise or travel industry experience preferred (not required).