Responsibilities

• Build, QA, and deploy email and SMS campaigns across Klaviyo, Omnisend, and Brevo against lifecycle roadmaps for multiple client accounts
• Build and maintain automated flows — welcome, post-purchase, replenishment, win-back, browse and cart abandonment, and review request sequences across all platforms
• Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends for multiple brands simultaneously
• Build dynamic content and personalization that adapts based on customer attributes and platform capabilities
• Execute against subscription milestones in coordination with Recharge, Shopify Plus, and WooCommerce events
• Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow lists while protecting deliverability
• Design, build, and maintain robust tagging architectures and customer property structures across Klaviyo, Omnisend, and Brevo to power precise segmentation
• Build and maintain customer segments based on behavioral, transactional, subscription, and tag-based attributes across client accounts
• Apply segmentation logic to maximize relevance and minimize over-mailing — ensuring the right message reaches the right customer at the right time
• Establish consistent tagging conventions across platforms and client accounts so data stays clean, portable, and actionable

Requirements

• 3–5+ years executing email and SMS marketing programs, ideally at a DTC brand or agency in health, wellness, beauty, supplements, or consumables
• Deep hands-on expertise across Klaviyo, Omnisend, and Brevo — including advanced flow architecture, dynamic segmentation, tagging systems, deliverability optimization, A/B testing, and performance analytics
• Hands-on experience onboarding clients from WooCommerce onto Omnisend and/or Brevo — including plugin configuration, data sync, tagging setup, and flow buildout
• Hands-on experience with Shopify Plus, WooCommerce, and Recharge in a subscription DTC context
• Proficient with HTML and CSS for email template customization and rendering troubleshooting
• Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
• Demonstrated procedural QA discipline — documented checklists, defined processes, not just personal carefulness — with a track record of clean execution at scale
• Experience reconciling data across email, subscription, e-commerce, and attribution platforms
• Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
• Comfortable working independently against a roadmap while staying tightly aligned with leadership
• Remote-first mindset with strong written communication

Preferred

• - Agency experience managing lifecycle programs across multiple client accounts
• - Experience in regulated or compliance-sensitive verticals (telehealth, supplements, peptides)
• - Located in California