Email Marketing Technical PM

Responsibilities

• Build and maintain strong relationships with client stakeholders, product managers, and cross-functional teams.
• Collaborate with business partners to understand campaign objectives, marketing priorities, and business requirements.
• Act as the primary liaison between client teams, campaign development teams, and program leadership.
• Facilitate alignment between business objectives and campaign execution plans.
• Support campaign planning activities and provide consultation on email marketing best practices.
• Work closely with client project managers, content teams, and design teams to ensure timely readiness of campaign assets.
• Utilize platforms such as: Salesforce Marketing Cloud (SFMC),Adobe Workfront, Adobe Journey Optimizer/Journey Orchestrator.
• Support troubleshooting and technical planning discussions related to campaign execution.
• Lead and coordinate quality assurance activities across campaign deployments.
• Ensure campaigns are thoroughly tested for functionality, personalization, data accuracy, and customer experience.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in email marketing, campaign management, marketing operations, or project management.
• Hands-on experience with: Salesforce Marketing Cloud (SFMC), Adobe Workfront, Adobe Journey Optimizer/Adobe Journey Orchestrator
• Strong understanding of email marketing lifecycle and campaign execution processes.
• Experience working with enterprise clients, preferably within the financial services industry.
• Proven ability to manage multiple stakeholders and cross-functional teams.
• Experience coordinating campaign testing, QA, validation, and deployment processes.
• Strong analytical skills with experience interpreting campaign performance data and metrics.
• Excellent communication, presentation, and stakeholder management skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility