Email Marketing Specialist

Responsibilities

• Build, test, schedule and deploy email campaigns and automated journeys using Microsoft Dynamics 365 CIJ and other approved platforms.
• Manage email production from intake through deployment, translating approved strategies, content and audience requirements into effective campaigns.
• Create audience segments, personalized content and multimodal communications in collaboration with campaign owners and Advancement data partners.
• Ensure the accuracy, accessibility and effectiveness of campaigns through quality assurance testing and technical troubleshooting.
• Advise partners on email structure, subject lines, calls to action and other practices that improve performance.
• Build and test registration pages and communication workflows in Cvent, an event management platform.
• Create and schedule confirmations, reminders and post-event communications.
• Translate event requirements into registration fields, audience logic and automated attendee communications.
• Develop reusable templates and provide technical guidance and troubleshooting.
• Collaborate with event leads on strategy, logistics, attendee management, content and approval.

Requirements

• Bachelor’s degree in marketing, communications or a related field AND three years of professional experience in email marketing, marketing automation or digital communications.

Preferred

• Experience building, testing and deploying email campaigns using a marketing automation or enterprise email platform.
• Working knowledge of HTML and CSS for email, including basic troubleshooting.
• Experience with audience segmentation, automated communications and list management.
• Experience analyzing email performance and translating findings into recommendations.
• Strong project management and attention to detail.
• Ability to communicate technical information clearly and collaborate effectively across teams.
• Experience with Microsoft Dynamics 365 Customer Insights – Journeys, Cvent or similar email marketing, event registration and communication platforms.
• Experience developing templates, documentation, training or platform standards.
• Background in supporting fundraising, alumni engagement, public outreach or nonprofit/higher education communications in a complex or decentralized organization.
• Ability to lift/move 20 pounds regularly and up to 40 pounds occasionally for event setup and teardown.

Benefits

• Benefits
• Other Compensation: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/