Responsibilities

• Create and execute promotional, lifecycle, transactional, and behavioral email campaigns in Klaviyo, including copy and asset development, segmentation, personalization, quality assurance, testing, deployment, and post-campaign analysis.
• Evaluate incoming requests strategically by clarifying objectives, identifying opportunities, and recommending solutions that balance business, customer, channel, and brand needs.
• Partner cross-functionally with eCommerce, Brand Marketing, Digital Marketing, Tasting Rooms, Wine Club, Customer Service, Fulfillment, and vendor partners to align messaging, calendars, requirements, and approvals.
• Manage campaign and content calendars, project plans, tasks, timelines, dependencies, feedback, and approvals using project management tools to ensure clear ownership and on-time delivery.
• Develop compelling, accurate email and supporting digital copy that reflects distinct brand standards and applies relevant SEO and generative engine optimization (GEO) best practices.
• Advance AI-driven segmentation and personalization strategies across a large portfolio of brands and webstores, using customer data, behaviors, lifecycle stages, predictive insights, and campaign performance to deliver more relevant customer experiences.
• Design and execute measurable A/B testing plans to improve campaign relevance, engagement, conversion, and customer experience.
• Monitor and report campaign performance, including engagement and conversion metrics, and provide clear recommendations to improve future campaigns.
• Identify, research, and communicate solutions for deliverability issues and other campaign performance concerns.
• Continuously explore and evaluate emerging AI capabilities, tools, and optimization opportunities that can improve audience targeting, content development, testing, productivity, workflow efficiency, and email marketing performance, while applying sound judgment and appropriate quality controls.

Requirements

• Bachelor's degree in marketing or a related field, or equivalent professional experience.
• Required: 2+ years of email marketing experience.
• Hands-on experience creating and executing campaigns in Klaviyo or a comparable email marketing platform.
• Experience developing segmentation and personalization strategies for a multi-brand portfolio or eCommerce business; familiarity with AI-driven personalization, predictive segmentation, or marketing automation optimization is preferred.
• Strong project management skills, including experience with project management tools and cross-functional workflows for tasks, feedback, timelines, and approvals.
• Strong copywriting and editing skills, with the ability to apply SEO and GEO principles while maintaining brand voice and standards.
• Proficiency with eCommerce and analytics platforms such as Commerce7 and Google Analytics 4, along with Microsoft Office Suite and Photoshop.
• Understanding of eCommerce KPIs, email performance metrics, testing methodologies, deliverability, and compliance requirements.
• Exceptional attention to detail and a disciplined approach to quality assurance, accuracy, and consistency.
• Clear, concise, and proactive written and verbal communication skills, with the ability to translate complex needs into actionable plans and recommendations.

Preferred

• preferred: experience within the wine, hospitality, or beverage alcohol industry
• experience managing email marketing programs across multiple brands and eCommerce storefronts
• familiarity with AI-driven personalization, predictive segmentation, or marketing automation optimization

Benefits

• comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits.
• We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.