Responsibilities

• Write compelling promotional and educational emails in our established brand voice
• Plan, create and execute email marketing campaigns
• Develop and improve automated email sequences and customer journeys
• Segment our audience and identify opportunities within our existing database
• Conduct meaningful A/B tests
• Analyze open rates, click-through rates, conversions, revenue and other performance metrics
• Use data to continually improve campaign performance
• Identify opportunities to improve engagement, retention and conversion
• Help maintain and organize our email lists
• Develop strategies for re-engaging inactive subscribers and customers

Requirements

• Significant hands-on email marketing experience
• Exceptional English-language writing and copywriting ability
• Strong understanding of email automation and customer journeys
• Experience with segmentation and audience targeting
• Experience designing and interpreting A/B tests
• Strong analytical skills and a genuine interest in performance data
• Experience using email marketing metrics to make decisions
• Ability to understand and maintain an established brand voice
• Strong attention to detail
• Ability to work independently while collaborating with a small team

Preferred

• Significant Mailchimp experience preferred

Benefits

• Flexible schedule
• Work from home