Responsibilities

• Design and build signature, solicitation, and sensitive priority email campaigns daily, especially those emails targeted to all alumni.
• Be a team player and collaborate closely with our expert channel leads and marketing ops members to ensure effective integrated marketing plans.
• Ensure proper coding to measure email results/ROI.
• Be a consultant to partners for email best practices, strategies, and email design to increase channel effectiveness and execute plans based on timelines and deadlines. Building relationships and effective communication will be key to this role.
• Contribute to marketing reports by determining return on investment for email campaigns and test campaigns designed to meet AAD engagement and donor goals. Monitor AAD audience engagement via open, click, unsubscribe rates, audience journeys, and interest-based marketing outcomes.
• Oversee sending of AAD emails not built by email specialists. Ensure accuracy of the content, tracking to capture audience engagement, and accessibility requirements are fulfilled.
• Assist in maintaining the AAD email calendar and developing production timelines for signature event emails, mass solicitations, and partner communications. Collaborate with partners across the division to schedule emails at appropriate times and achieve optimal results.

Requirements

• Bachelor’s degree and 2 to 4 years relevant experience or equivalent combination.
• Familiarity with at least one major email marketing system required.
• Excellent writing, communication, and editing skills, as well as accuracy and attention to detail, are essential.
• Demonstrated success in a fast-moving multi-stakeholder environment, balancing multiple projects and priorities.
• Demonstrated organizational skills required, along with strong interpersonal and public relations skills.

Benefits

• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.
• Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell .
• Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell
• Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell
• Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell .
• Visa sponsorship is not available for this position.